A brand new concept of an exclusive BMW Festival was curated to drive excitement and sales. The entire range of cars were featured in one single destination, Grange Road Car Park at Orchard. A 3-day event over the weekend, it was time to #DriveMoreJoy with interactive exhibits, stage programming, exciting giveaways and unbeatable BMWFestSG exclusives. An experiential journey of tomorrow’s technology and a playground to launch the brand-new models and the launch of THE 1.