To unveil The Red Collection, a collection of rare and exquisite single malt whiskies, we designed The Macallan Experience — an immersive exhibition space, with a sensory cinema, bar and lounge. The event included a photo exhibition by award-winning American photographer Steve McCurry and a sensory cinematic experience — bringing to life the Double Cask 12 Years Old and Sherry Oak 12 Years Old through taste, sound and aroma. The evening culminated in a private dining experience with a curated Macallan whisky pairing dinner.