The Macallan collaborated with Spanish artist Javi Aznarez, who dreamt up the illustrations for the Red Collection. One such illustration was presented in a larger-than-life format in The Macallan Experience. The Red Collection Launch Dinner began with this storytelling wall, followed by a ballroom where they were immersed in one of Aznarez’s illustrations brought to life, while savouring a five-course dinner with a bespoke pairing experience.